Being remembered is the first step in a relationship-building process. To be remembered, you have to add value in some way, starting from the beginning. So, let’s get down to the basics.
Since strategic networking involves having a memorable presence both online and offline, you need to stand out from all the other networkers out there. This means that you have to have a powerful and memorable marketing message. Creating a distinctive message enables you to differentiate yourself and/or your business in numerous ways, including your website content, online social media profiles, marketing collateral, resume and public relations activities.
In addition, before you can be an effective networker, you have to know how to address the most common question asked during networking: “What do you do?”. Let’s face it, during most networking events, everyone is going through the motions of meeting as many people as possible, trading business cards, and sharing elevator pitches. They answer this question with a list of facts—company, title, job description—typically delivered as a sales pitch. Do you want to sound like everyone else? Or do you want to rise above the crowd? If you want to stand out, your goal should be to show how you’re different. By describing what you do in terms of an elevator “promise” instead of a “pitch,” you will share information about how you can help the other person. This more personal approach puts you in the position of a colleague offering support. And it puts you ahead of the game.
To help you create your memorable, more unique marketing message and your distinctive elevator “promise,” download the following document and follow the guidelines. At the end of this process, you will be well on your way to developing a marketing message that will help you achieve your networking goals.