Everything you need to network strategically—online and in person
Now that you have your marketing message nailed, it is time to get business networking. Strategic networking involves balancing online, phone, and face-to-face interactions. Depending on the business that you are in, you may spend more time in certain areas, which you will determine when you measure your networking return on investment in Step 6. The set of resources in this toolkit include
Networking and Referral Worksheet: A tool to help you identify all potential networking sources.
How to be a Network PRo: A guide to help you be a more a effective networker and how to prioritize your leads.
Networking Power Questions: A guide to help you network more effectively in networking situations. These questions will help you to have more meaningful and purposeful conversations and enable you to prioritize your follow-up actions.
From LinkedOut to LinkedIn: A resource to help you use one of the most popular social media sites for business networking.
How to Use Facebook to Leverage Your Business: A resource to help you leverage Facebook for business networking.
Network Letter Template (Word Document format): A template for an intro letter to help you connect with new contacts.
Networking Profile: A networking sheet that you can share with people you network with. Fill in this template with information about you that will help others provide you with the best referrals. Ideally, you should provide a copy to people you network with to facilitate one-on-one conversations. I do not advise using this worksheet in initial network gatherings (Word Document format).
Goal Setting Worksheet – LinkedIn: A worksheet to help implement LinkedIn strategies.
Elevator Promise – How to captivate a Lead: How to develop your unique Elevator Promise and captivate your audience.
Target Market Worksheet – Business: A worksheet for determining your Business Target Market.
Target Market Worksheet – Consumer: A worksheet for determining your Consumer Target Market.
Twitter for Networking: A guide to help you leverage Twitter for networking.
How to Use Video to Increase Contact Engagement: How to use video in your networking strategy for more effective engagement with your contacts.
Never Have to Cold Call Again: Read this for an alternative to cold calling using networking techniques.
Warm Call Planning Worksheet: A worksheet to aid in planning your warm calls.